Living strategies
for tourism evolution.

VBRA is a strategic consultancy for destinations and tourism projects, combining intelligence and experience to build businesses and grow brands with clarity, coherence, and meaningful impact.

Destination Canada

Turning cold into cool. Positioning Canada as a desirable destination for high yield Brazilian travelers across nine years of consistent, positive results.

Global Tourisme

Private sector, collective power. Empowering private initiative to lead brand partnerships and unify Spanish - and Portuguese -speaking markets.

Strategy is the content

Strategy is the content

ABAV / ABAV Expo

Strategy in uncertain times. During the height of the pandemic, a calm, strategic response kept the tourism industry connected managing media crises with care while guiding the shift from digital trade fairs to the long-awaited return of large-scale in-person events.

VIA Rail Canada

Doing more with less. When consistency and focus turn lean budgets into long-term success.

Our exclusive Living Strategy™ methodology blends strategic thinking with attentive listening to people, to places, and to the right moment.

  • The work carried out by VBRA, in partnership with ABREU as representatives of Destination Canada, was undoubtedly a success story. By combining professionalism, deep knowledge of the destination, and—most importantly—a collaborative approach with our team, results emerged quickly and remained consistently strong over time. This partnership positioned ABREU as a true Canada specialist and a key reference for travel agents.

    — Ronnie Correa, Executive Marker Director, Abreutur Brazil

  • It’s extraordinary to collaborate with a team that understands our needs but also exists to help you grow and better understand the market you’re operating in. A perfect mix of the people we work with and the drive to achieve results. Meeting Sheila and VBRA was a Game Changer for us. It’s the very embodiment of passion, the desire to push beyond limits, with an exceptional standard of professionalism.

    — Luzana Rada, CEO, Global Tourisme

  • VBRA helped create a strategic plan suited for the Brazilian market while aligning with VIA’s objectives. Their in-market connections with both trade and media, helped us achieve excellent results while always adapting to market conditions and opportunities. Sheila’s attentive service and clear communication always made it easy for me to understand our plan and what was needed for mutual success.

    — Ryan Robutka, Senior Manager, Corporate, Domestic & International SalesVIA Rail Canada